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The Customer Loves Me, The Customer Loves Me Not, The…

Image via Wikipedia The emotional benefits that your product/service provides to customers determine buying behavior. If your product does not pull at your customers heart strings, regardless of the economic or functional benefits, you will fail to convert them into paying customers. This will happen 100 times out of 100. Services or products provide an […]

KNOW YOUR CUSTOMER!

I wrote a similar post to this a few months ago and as we learn and grow at Power2Switch I’ve seen a need to add some more of what we’ve learned. Enjoy. Companies that do not provide what customers want die. Fact. And they die very quickly too. I’ll go further and add that companies […]

EduVideo 1: Daylight Savings and your business

Happy New Year!!! Here’s wishing you and your business a prosperous 2011! To start things off this year, we’ll be providing some short (1min) educational videos. Here’s the first one: [youtube=http://www.youtube.com/watch?v=LrsQzCfnukM&w=480&h=390] Feel free to share your comments and opinions below. Related articles When was Daylight Saving first introduced (wiki.answers.com)

You should buy electricity just like you buy milk!

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Well, maybe not exactly. But the similarities beg for a deeper assessment. Common sense tells us that choosing a new electricity supplier isn’t the same selection process as choosing what store from which to buy our groceries. But at the core of it the two purchasing decisions are practically the same. You choose between Jewel, Dominicks, Whole […]

Not everyone is a possible customer

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PAY THE MOST ATTENTION TO THE CUSTOMERS WHO ARE BUYING FROM YOU!