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To Startups From A Startup: Why Learning to Code is Overrated

Coding for a Startup, Power2Switch

It’s feeling really good to be involved in the tech scene right now. Or so folks on the outside think. Not since the heydays of Goldman Sachs’ $100M has any sector been looked upon with such envy.

Power2Switch featured in Illinois Innovation Network/Startup America Partnership announcement video

We were thrilled to join Gov. Quinn and fellow Chicago entrepreneurs for today’s announcement of the formation of the Illinois Innovation Network and @StartupIllinois! Even greater things are in store for the Illinois Entrepreneurship Community. [vimeo http://www.vimeo.com/23989655 w=400&h=225] Illinois Innovation Network & Startup America Partnership from Orlando Saez on Vimeo. Related articles TechAmerica Commends Governor […]

Let the Coupon/Groupon Wars Begin. Again.

Google launched it’s ‘Offers’ deal a day service in a few cities on Thursday. It’s basically another daily coupon service. Google is better funded than the 200 odd deal a day platforms out there so money won’t be a problem. But how will Google Offers compete in this crowded market? [youtube=http://www.youtube.com/watch?v=BQlq6B0ZFHY&feature=player_embedded] 1. Adwords powers deal-a-day ads […]

5 trendsetting companies/institutions in Illinois. One is working on toilet tissue…

Potholes ahead

Spring (ish). Time to look at things with a brighter perspective. Time to look at 5 fresh institutions/companies to watch in Illinois over the next 9 months. It’s a diverse group with interests in 3-D printing, tubeless toilet paper, Kids tablets and crowdsourced fundraising for medical expenses. Enjoy the awesomeness: 1.Kimberly-Clark and it’s tube free […]

The Customer Loves Me, The Customer Loves Me Not, The…

Image via Wikipedia The emotional benefits that your product/service provides to customers determine buying behavior. If your product does not pull at your customers heart strings, regardless of the economic or functional benefits, you will fail to convert them into paying customers. This will happen 100 times out of 100. Services or products provide an […]

5 Small Business Efficiency tips

Image courtesy http://bit.ly/gpIlPa

There’s a lot of doing things all by yourself when you’re starting a business or running a small one. As a small business owner/starter (as defined by Jason Fried) you have to wear multiple hats. Image courtesy http://bit.ly/gpIlPa So the key is to find tools that help you along as you become a better marketer, […]

How to request quotes on Power2Switch

[youtube=http://www.youtube.com/watch?v=tOPVADEpXb4]

EduVideo 2: Cash and Sustainability benefits of Energy Saving light bulbs

[youtube=http://www.youtube.com/watch?v=BGvptb4Y7s0&w=640&h=390] Energy saving light bulbs cost a fair bit more than regular light bulbs, about $8 for an energy saving bulb against $4 for a regular bulb. The research says the energy saving light bulbs last longer (almost 10 times longer), produce more light (if that is what you want) and use less electricity. The […]

Take the Chicago Green Office Challenge!!

We realized that the list of companies that have been recognized in the Chicago Green Office Challenge is wholly made up of big companies. Really big ones. http://www.chicagogreenofficechallenge.org/pages/take_the_challenge… But there are more small companies/businesses than big ones and we’d love to see more small companies on this list. So what are we doing about it? We’re sharing […]

KNOW YOUR CUSTOMER!

I wrote a similar post to this a few months ago and as we learn and grow at Power2Switch I’ve seen a need to add some more of what we’ve learned. Enjoy. Companies that do not provide what customers want die. Fact. And they die very quickly too. I’ll go further and add that companies […]