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Let the Coupon/Groupon Wars Begin. Again.

Google launched it’s ‘Offers’ deal a day service in a few cities on Thursday. It’s basically another daily coupon service. Google is better funded than the 200 odd deal a day platforms out there so money won’t be a problem. But how will Google Offers compete in this crowded market? [youtube=http://www.youtube.com/watch?v=BQlq6B0ZFHY&feature=player_embedded] 1. Adwords powers deal-a-day ads […]

Why Are Gas Prices So High? And Four Simple Ways to Lessen the Impact

US liquid_imports by location 2010

This is a repost from last year, but sadly, it’s still all too relevant — if not more so! If you’ve bought gasoline in the last few days (anywhere in the USA) then you’ve paid close to or over $4/gallon. In some areas this is over 10 cents more per gallon than just over 2 […]

The Customer Loves Me, The Customer Loves Me Not, The…

Image via Wikipedia The emotional benefits that your product/service provides to customers determine buying behavior. If your product does not pull at your customers heart strings, regardless of the economic or functional benefits, you will fail to convert them into paying customers. This will happen 100 times out of 100. Services or products provide an […]

KNOW YOUR CUSTOMER!

I wrote a similar post to this a few months ago and as we learn and grow at Power2Switch I’ve seen a need to add some more of what we’ve learned. Enjoy. Companies that do not provide what customers want die. Fact. And they die very quickly too. I’ll go further and add that companies […]

You should buy electricity just like you buy milk!

KONICA MINOLTA DIGITAL CAMERA

Well, maybe not exactly. But the similarities beg for a deeper assessment. Common sense tells us that choosing a new electricity supplier isn’t the same selection process as choosing what store from which to buy our groceries. But at the core of it the two purchasing decisions are practically the same. You choose between Jewel, Dominicks, Whole […]

Not everyone is a possible customer

Courtesy www.freefoto.com

PAY THE MOST ATTENTION TO THE CUSTOMERS WHO ARE BUYING FROM YOU!