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Determining Market Need (CCIST Innovation Seminar University of Chicago)

Presented on Determining Customer Needs at the University of Chicago Innovation Seminar earlier today: amazingly smart students (the intellectual rigor is alive and well!!!) and I learned as much as I hoped they did (probably more if I’m honest…) [slideshare id=7566328&doc=determiningmarketneedseyifabode-110408171239-phpapp01]