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Putting the “Green” in Astroturf

Sports stadium
We all know how much influence sports teams have on the American people. They don’t call some fans “rabid” for nothing. Well, it seems that the athletic industry is engaging those powers of persuasion for a worthy cause – the environment. From LEED certified stadiums, to harvesting solar energy, to water conservation and composting programs, the sports industry is taking huge steps toward creating a better planet for sports watchers and abstainers alike. Fans are being exposed to energy efficient practices at every turn, from the bags that hold their peanuts to public service announcements during games promoting environmental awareness. Whether subliminal or not, the effects of such campaigns are bound to have a positive effect.

The White House is even holding a conference to celebrate the industry’s energy efficiency efforts. Ironically, sports could very well have a much stronger sway over public opinion than the government has had in this arena. If Peyton’s doing it, so should we… right?

Though it’s not entirely clear what is prompting these green endeavors — whether it’s a genuine concern for the planet and our impact on it, or if the industry is just hoping to benefit from the movement that is already beginning to take hold — we really don’t care. We’re just happy to see that athletic industry is sharing in this green mindset and using its influence in a positive, earth-friendly way. Perhaps now those rabid fans will go ahead and shoot their beer cans into a recycle bin once they’ve crushed it against their foreheads. One can only hope.

Read more here: http://www.nytimes.com/2012/07/18/opinion/the-greening-of-professional-sports.html?_r=1&emc=tnt&tntemail1=y




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